La Crosse Oktoberfest exec. dir. Amundson talks new wristbands, no beer tickets and what she loves about fest

La Crosse’s Oktoberfest kicks off Thursday morning with the Senior Breakfast and doesn’t stop until Sunday evening.

Hannah Amundson, the Oktoberfest executive director, joined Ken Cooper on WIZM’s La Crosse Talk to talk about it all, including what’s new — like buying beer with your wristband and Sunday’s free admission — plus what she loves about fest.

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La Crosse Talk airs weekdays at 6-9 a.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the podcasts here or subscribe to La Crosse Talk PM wherever you get your podcasts.

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This is Amundson’s third year as executive director. 

Stay tuned to WIZM, as the Fest family drops into La Crosse Talk on Thursday. Tune in 6-8 a.m.