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La Crosse Bike Fest Gets Financial Boost

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A Joint Effort Marketing Grant has been awarded for the La Crosse Area Bicycle Festival. The over $11 grand is coming from the Wisconsin Department of Tourism. Dave Clements with the LACVB explains how they plan to use that money.

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The La Crosse Area Bicycle Festival has been held annually over Labor Day weekend since 2011. This year’s festival marks the first collaboration between Bike Fest and Pearl Street Brewery’s annual Tour de Pearl.

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