Study depicts Rotary Lights most valuable La Crosse celebration

Oktoberfest comes in No. 2 in UW-L study

According to one study, it’s the most valuable community celebration for the La Crosse economy, and it starts tonight.

Rotary Lights begins its third decade this evening with a downtown parade, followed by the lighting ceremony at Riverside Park.

Pat Stephens, president of Rotary Lights, says the No. 1-ranking resulting from that University of Wisconsin-La Crosse study will be promoted in the future.

Oktoberfest was rated the second most valuable festival in the La Crosse area. Rotary Lights will run for 35 nights, from now until New Year’s Eve.