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Festmaster to be named earlier for Oktoberfest

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The lederhosen season in La Crosse will start earlier this year.

 Oktoberfest is moving the Festmaster’s Ball ahead a month, to the end of August, to promote the fall festival and spread out the main Oktoberfest events.  

The fest operations manager, Courtney Daniels, says an earlier date for the ball will avoid the competition with downtown crowds that occurs during Oktoberfest.

“This has been a long time coming where it would just make sense to have that Festmaster introduced before the rest of the royal family so that he can welcome each person to the family and then really spend the rest of the four day festival celebrating with everyone else,” Daniels said. 

At recent Oktoberfests, the outgoing Festmaster has presided over the Torchlight Parade and the tapping of the Golden Keg, while the new Festmaster has had to stay out of sight until being introduced on the Friday night of the fest.

 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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