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Fest button designer wins contest on 3rd try

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Theme is “Prost to the Midwest Coast.”

This is the third straight year winner David Riel has entered the button contest.

Riel, a Boston native, drew an Oktoberfester with a big mustache in front of the outline of Wisconsin.

A maple leaf, which is required as part of the design, shows La Crosse’s location on the state map. 

The button was revealed publicly Friday night at the Forks and Corks fundraiser in the La Crosse Center.

The theme for this year’s Oktoberfest is “Prost to the Midwest Coast.”

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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