In May of 1967, the Wisconsin Senate had rejected a plan to increase the minimum age for drinking beer to 19. Governor Warren Knowles was pushing for a uniform drinking age of 21, as part of a highway safety plan. At that time, young people in the state could legally drink beer at 18, but local governments had the option to raise that to 21.
Was there an audience that wanted to hear La Crosse City Council meetings on the radio? Station WLCX had ended its practice of broadcasting the monthly meetings. City leaders asked both WLCX and WKBH if they were interested in resuming the live broadcasts. The stations said they might occasionally carry the council live, if there was some important topic on the agenda.
A newspaper ad promoted some nice gifts for Mother’s Day, wedding anniversaries, or June brides…from a hardware store. Poehling’s Our Own Hardware on Ward Avenue had marked small appliances at 20 % off. The ideal gift 50 years ago, 1967, yesterday in La Crosse.
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