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Yesterday in La Crosse

We interrupt Sunday night radio to bring you Martians…in 1938

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It happened the night before Halloween, 1938. “The Mercury Theatre on the Air” on CBS Radio broadcast a new version of “The War of the Worlds,” starring 23-year-old Orson Welles, 7 p.m. La Crosse time.  Welles used fake news bulletins to make it sound like Martians were landing in New Jersey, and one actor playing a reporter who eyewitnessed the Martian attack on humans had listened to the broadcast of the Hindenburg explosion to help him sound realistically frightened. 

One La Crosse church was reported in a near panic about the “invasion.”  The phone company brought in an extra operator to handle calls.  La Crosse’s only radio station, WKBH, was airing Edgar Bergen and Charlie McCarthy at the same time, which was a much more popular program than “Mercury Theatre.”  La Crosse Mayor C.A. Boerner thought the whole thing was terrible, even after Welles ended the broadcast by claiming the show was his version of a Halloween prank. 
 
In 2003, WIZM AIRED a live recreation of the Welles program, performed from the stage of the La Crosse Community Theatre.  But the original show took place in 1938, yesterday in La Crosse.

 

 

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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1 Comment

  1. Frank

    October 31, 2017 at 8:38 am

    I heard this about War of the Worlds earlier today and it was confusing because at then end you say , ‘But the original show took place in 1938, yesterday in La Crosse’.

    I did a double take on that, because it sounded like the show emanated from La Crosse somewhere, but maybe I’m not used to the style of these historical snippets, this really didn’t occur here , but just happened on this date . Ok, reading this I don’t think you meant it that way, so historical confusion cleared up tonight, I was about to tell everyone that the show emanated from here, wow, that would have been coool!

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