The manager of the new city auditorium didn’t last long, 63 years ago

In November of 1955, Joe Givens resigned as the boss of La Crosse’s Mary E. Sawyer Auditorium, claiming that he could not perform his duties as manager under existing conditions. Givens had only been on the job for five months, and the Sawyer had opened that August with the “Holiday on Ice” skating show. Givens planned to move to Florida, to manage “Holiday on Ice.” The Sawyer board replaced Givens with Walter Mabee, who made a big splash the following year by booking Elvis Presley at the auditorium.

There were charges that the Democratic Party was playing favorites before the ’56 presidential campaign. Senator Estes Kefauver wanted to run against Republican President Dwight Eisenhower, and he accused the DNC of secretly favoring 1952 nominee Adlai Stevenson for the nomination again. Kefauver said the situation wasn’t proper. Stevenson was nominated again in 1956. Kefauver became his running mate. And, Eisenhower got re-elected.

Del’s Tavern on 3rd Street was selling 24 bottles of “strong beer” for just 2 dollars and 25 cents. And you could buy a home garbage disposal called the Calcinator from the electric company, NSP, in 1955…yesterday in La Crosse.