Entertainment

Workshops tonight will offer help in promoting La Crosse area festivals

Published

6 years ago

December 4, 2018

Brad Williams

Some yearly celebrations in the La Crosse area, like Oktoberfest and Riverfest, have been well-known for decades.

Those events don’t necessarily need a lot of promotion in the Coulee Region.

Smaller or newer events that could use a little publicity, however, could get it from the Explore La Crosse agency.

The convention bureau will host back-to-back meetings at 4 p.m. and 5:30 p.m. tonight at the Radisson Hotel in downtown La Crosse (map).

There, festival organizers can learn about methods of self-promotion and how to get funding for their events.

“We’d like to invest in our community, invest in the festivals that bring people to the area,” Brent Hanifl with Explore La Crosse said, mentioning events like the Midwest Music Festival, Country Boom and even sporting events. “If you have an idea, you can just come along.”

In recent years, La Crosse County has broken into the top 10 money-making counties for tourism in Wisconsin.

Brad Williams

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.