It’s known as ‘the day the music died,’ 60 years ago

The La Crosse Tribune headline of February 3rd, 1959 said “3 Top Rock ‘N’ Roll Singers Killed in Iowa Plane Crash.”  Buddy Holly, the Big Bopper, and Ritchie Valens died along with their pilot in a small plane accident shortly after a concert at the Surf Ballroom in Clear Lake, Iowa.  They were heading to their next tour stop in Moorhead, Minnesota. On that same day, a commercial airliner coming from Chicago crashed into New York’s East River as it headed for a landing at La Guardia Airport.  Eight of the 73 people aboard the plane survived.   

Secretary of State John Foster Dulles would eventually have an airport named after him near Washington, D.C.  In February of ’59, Dulles was flying to Europe to meet with foreign leaders about Communist domination in East Germany.   

A popular La Crosse drug store had a new name.  Thro Drug was located at 4th and Main, and used to be Ford Hopkins.  Thro was having a winter sale on school supplies, alarm clocks, sponges, whisk brooms, and ice cream scoops.  And Low Motors at 6th and Cass was promoting the ’59 Edsel as one of the lowest-priced car models in America.  The Edsel would be discontinued by the end of that year, 1959, yesterday in La Crosse.