Business
Young tourists could be targeted by La Crosse tourism industry
Sure, they come to La Crosse for Oktoberfest, when they’re in college…but do they return when they’re a little older?
Young tourists, in their 20’s and 30’s, don’t necessarily visit the Coulee Region as much as the local convention bureau would like to see.
CVB director A.J. Frels has come back from the governor’s conference on tourism at Wisconsin Dells, eager to find ways to attract younger visitors to the area.
Frels says La Crosse draws lots of retirement-age tourists, 65 and older, but is lagging behind other parts of Wisconsin in going after younger travelers.
Frels has returned from the Kalahari resort in Wisconsin Dells, where the governor’s annual tourism conference was held this week.
The Dells is a major competitor with La Crosse for convention business, and the La Crosse Center would like to be a regular stop for the governor’s conference, known as WIGCOT.
The last WIGCOT held in La Crosse happened in 2015.