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Yesterday in La Crosse

Three men running for mayor had different ideas for La Crosse, 46 years ago

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In 1973, La Crosse had a three-way race for mayor between incumbent W. Peter Gilbertson, WKTY sales manager Phil Dyer, and St. Francis Hospital staffer James Michael.  All of them agreed that the city bus system could be run better.  Dyer wanted downtown businesses to clean up their storefronts.  Michael called for more parking downtown and in the campus area.  And the idea of building Harborview, which now includes the La Crosse Center and the Radisson, was tied up in federal red tape, and according to Gilbertson, it wasn’t going anywhere.   

The Lettermen could still draw a crowd to the Sawyer Auditorium in 1973.  Tickets for a Lettermen concert ranged from $3.50 to $5.50.  

There wasn’t much chance of hearing the Lettermen on La Crosse’s newest radio station, WSPL-FM, owned by WKTY.  WSPL at 95.9 FM was stereo rock, and it has gone through a few format changes.  For the last 21 years, it has been 95.7 The Rock…but it was WSPL in 1973, yesterday in La Crosse.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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