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Miss La Crosse Oktoberfest promotes healthy minds and bodies

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In less than one week, Oktoberfest will kick off in La Crosse.

To help count down the celebration, the newly selected Miss La Crosse Oktoberfest, Jordenne Butler, began making appearances to promote the event, as well as her platform: “Healthy mind in a healthy body.”

Butler was selected Saturday night at the Viterbo University Fine Arts Center, after a day of participating in interviews, showcasing her talent — lyrical dancing — and presenting her social impact statement:

“In 2012, my father was diagnosed with cancer, and that was a wakeup call for my family and our health. We started eating more nutritious meals together, going on walks and making it a priority to go to our yearly checkup.”

She said that experience motivated her to encourage others to think positively.

“As we all know, healthy looks different on everyone, but as we have a positive mindset around health is so important,” Butler said.

As an Onalaska native, Butler is no stranger to the September tradition.

“Growing up in the area, I looked forward to Oktoberfest every year,” Butler said. “The Maple Leaf Parade, the Torchlight Parade, but now, getting to actually be a part of Oktoberfest is so incredible, and I am very honored to be in this position.”

Butler is a Viterbo University student and will compete in the Miss Wisconsin scholarship program in June.

Kaitlyn Riley’s passion for communications started on her family’s dairy farm in Gays Mills, Wis. Wanting to share agriculture’s story, she studied strategic communications and broadcast journalism at the University of Wisconsin-Madison. In college, she held officer positions with the Association of Women in Agriculture and Badger Dairy Club while volunteering as a news reporter for the college radio station. She also founded the university’s first agricultural radio talk show, AgChat. In her professional career, Kaitlyn has worked in radio, print and television news doing everything from covering local events to interviewing presidential candidates, and putting back on her barn boots to chat with farmers in the field. Today, Kaitlyn can be seen covering local stories that matter to you in the La Crosse area.

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