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Yesterday in La Crosse

Up at 5 a.m. for a big parade, 50 years ago

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The Marching Chiefs band from La Crosse State went west at the end of 1969 to perform in Pasadena’s Rose Parade.  Three hundred people attended a dinner at UCLA for the Chiefs and La Crosse alumni.  The Chiefs would appear toward the very end of the New Year’s Day parade, playing “On, Wisconsin,” “Everything’s Coming Up Roses,” and “The Beer Barrel Polka.”  They had to get up at 5 in the morning for the 8:30 parade.  Late on New Year’s Day, the band members would fly back to the Midwest, and take buses from the airport to get back to campus on January 2nd in time for breakfast at Whitney Center.   

The Packers had a winning record in ’69, but finished third in the division behind the Vikings and Lions. Minnesota played in the Super Bowl for the first time that season.  

La Crosse area restaurants had New Year’s Eve dinner specials planned.  The Holiday Inn on the pike would serve steak or lobster for two, plus a hotel room, for just $22.50.  Dinner only, no hotel, at Rocky’s in Stoddard, for a price of $10.   

A classic holiday cartoon special made its debut that December, “Frosty the Snowman.”  Shown by CBS on a Sunday night, between “A Charlie Brown Christmas” and “The Ed Sullivan Show.”  Jackie Vernon did the voice of Frosty, and the cartoon was narrated by Jimmy Durante, 50 years ago, in 1969.    

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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