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Officials break ground on La Crosse Center renovation

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With a mound of dirt brought into the North Hall of the La Crosse Center, officials celebrated the official groundbreaking of the $42 million renovation project.

“I know some of you may have doubted that we would get here today, but we are here,” Brent Smith, chair of the La Crosse Center Board, said.

Smith said this was a journey that started in 2013. After many years of planning and revisiting the drawing board, the project is set to be completed by November 2021.

Plans include a 12,000 square-foot ballroom, 7,000 square-foot atrium, seven new meeting rooms, a rebuilt North Hall, a rooftop terrace, and solar panels on the arena roof.

“That is really going to make us unique with other convention centers across the state,” Smith said.

The renovated center is expected to increase the economic impact by $6 million each year.

“This project is so vital to our area because our county is ninth in tourism out of 72 counties,” Rep. Jill Billings (D-La Crosse) said. “We are happy with that, but we want to be even better, and we want to be more competitive with those across the river in Minnesota.”

Kraus Anderson Construction said 80 percent of the contracts for the project have been awarded locally and at peak times, they imagine 200 people will be working on the site.

Kaitlyn Riley’s passion for communications started on her family’s dairy farm in Gays Mills, Wis. Wanting to share agriculture’s story, she studied strategic communications and broadcast journalism at the University of Wisconsin-Madison. In college, she held officer positions with the Association of Women in Agriculture and Badger Dairy Club while volunteering as a news reporter for the college radio station. She also founded the university’s first agricultural radio talk show, AgChat. In her professional career, Kaitlyn has worked in radio, print and television news doing everything from covering local events to interviewing presidential candidates, and putting back on her barn boots to chat with farmers in the field. Today, Kaitlyn can be seen covering local stories that matter to you in the La Crosse area.

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