Country Boom postpones – 2021 dates set for July 8-10

Friday morning, the Country Boom Team announced it will postpone the 2020 celebration until 2021.

“We would love nothing more than to enjoy a weekend of country music and cold beer with each of you. The community and our great team work 365 days a year to plan for three magical days in the heart of the summer. After working closely with the La Crosse County Health Department and many other officials, postponing was the best way to guarantee our top priority: the health and safety of our guests, artists, staff, and community.”

Last year, Executive Director of Explore La Crosse A.J. Frels called Country Boom a staple for southwest Wisconsin bringing $2.5 million to the local economy.

Organizers reflected on the unique experiences the festival has faced from a storm that brought heavy rains in 2018 to the current pandemic that has shaken the globe.

“Our community, sponsors, media partners, and YOU, the fans, have stood by us the entire journey. Country Boom 2021 will be stronger and better than ever before!”

Those who hold onto 2020 tickets will be rewarded by being locked into the lowest price and automatically entered into drawings for ticket upgrades, meet and greets, and hotel stays for 2021. In coordination with sponsors, those ticket holders will also be offered gift certificates and coupons to local bars, restaurants, golf courses and other establishments.

Those who prefer a refund can request one between June 6 and June 20.

Country Boom said it is working with artist management to secure current artists for the upcoming year.

At this time, Country Boom is not selling tickets.