As part of a reconstruction of the old Piggly Wiggly on the corner of George and Gillette streets in La Crosse, some advertising artwork from the 1940s or 50s was uncovered.
The building, also known as Birnbaum’s in the past, is being renovated by the WAFER Food Pantry. Executive director Erin Waldhart told WIZM Thursday those walls have to be renovated.
Here’s a closer look at those ads:
The Kingsbury ad on Aug. 25, 2022, painted on the side of the building now being renovated by the WAFER Food Pantry, (PHOTO: Rick Solem)
The Kingsbury ad on Aug. 25, 2022, painted on the side of the building now being renovated by the WAFER Food Pantry, (PHOTO: Rick Solem)
The Dolly Madison ad on Aug. 25, 2022, painted on the side of the building now being renovated by the WAFER Food Pantry, (PHOTO: Rick Solem)
The Dolly Madison ad on Aug. 25, 2022, painted on the side of the building now being renovated by the WAFER Food Pantry, (PHOTO: Rick Solem)
The Birbaum’s Pawn Shop ad on Aug. 25, 2022, painted on the side of the building now being renovated by the WAFER Food Pantry, (PHOTO: Rick Solem)
The Birbaum’s Pawn Shop ad on Aug. 25, 2022, painted on the side of the building now being renovated by the WAFER Food Pantry, (PHOTO: Rick Solem)
Susan Ganschow
August 28, 2022 at 10:37 am
Birnbaum’s was a grocery store not a pawn shop.