Junior Achievement Event Teaches Students How to Run A Virtual Business

Scholarship season has begun for Junior Achievement of Wisconsin. On Friday, March 17, the JA Business Challenge will offer scholarships to the winners of a half-day business strategy tournament for La Crosse area high school students. The stakes are high as student teams compete to run a virtual business simulation. The competition teaches students about the decisions needed to develop a successful company and provides the opportunity to practice skills like critical thinking, strategic development, and teamwork. Success depends on decisions the students make about production levels, marketing, product pricing, research & development, and capital improvements. The student teams with the best company performance in the competition win scholarships for post-secondary education.

More than 100 students from Holmen, Aquinas, Onalaska, and Logan High Schools are participating. There are representatives from 15 local businesses providing mentors who assist guiding the students. JA Business Challenge advance to the virtual state championship in May.

The event runs from 8:30am-Noon on Friday, March 17th, at the Lunda Center, Western Technical College, La Crosse, Wisconsin.

Junior Achievement is the world’s largest organization dedicated to providing young people with the skills and confidence to own their economic future and contribute to the economic viability of their families, communities, and country. Junior Achievement programs – in the core pathways of career readiness, entrepreneurship, and financial literacy – ignite the spark in young people to experience and realize the opportunities and realities of tomorrow’s workplace. They are reaching 4200 students with more than 150 volunteers from community businesses in the greater La Crosse area.