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Truck crashes through Pischke auto showroom in La Crosse, after collision

Pieces of glass litter the showroom floor at Pischke Motors on Cass Street, after a truck goes through the window

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A vehicle crashed through the Pischke showroom in La Crosse on Aug. 3, 2023 (PHOTO: Brad Williams)

Broken glass on the ground and on the floor of a La Crosse car dealership, after a truck crashed through a showroom window Thursday morning.

The vehicle initially collided with another at 4th and Cass streets, forcing the SUV onto the sidewalk and through a window at Pischke Motors, on the north side of Cass.

A truck smashed through a window at Pischke Motors, after a collision on Aug. 3, 2023, in La Crosse (PHOTO: Brad Williams)

Police at the scene said the vehicles collided, after one ran a red light.

The accident happened around 8 a.m., and traffic at the intersection was restricted for about an hour.

There were no apparent injuries.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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1 Comment

1 Comment

  1. nick

    August 4, 2023 at 7:56 am

    There will a lot more of this because more and more people are running red lights.
    I would dramatically increase the fines and patrol with unmarked cars. LaCrosse would make a lot of money.

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