La Crosse’s Authenticom launches virtual food drive for Maui disaster relief

La Crosse-based Authenticom is looking to raise money to help families who have lost everything in the Maui fires, while continuing its effort to help causes in the Coulee Region.

The company recently launched a new program called AuthentiCares, aimed at helping support the communities Authenticom serves to enrich programs, lives and foundations throughout the area.

“The AuthentiCares project allows us to focus our philanthropic efforts towards projects that are near and dear to our employees,” Authenticom founder and CEO Steve Cottrell stated.

But after the Lahaina, Hawai’i, disaster, AuthentiCares identified a great need for that community and took action, creating Bytes for Maui – AuthentiCares Virtual Food Drive.

“As a company, AuthentiCares is an important aspect of our foundational values we work towards daily here at Authenticom,” Authenticom president of Canada, International Operations & Business Development, Jason Tryfon, said in a statement. “Leaning in to be good corporate citizens within our own walls is great, but the outreach we are focusing on outside of our walls is bringing a great sense of pride, fulfillment and additional purpose to our company employees. The Maui devastation is something that the Authenticom team felt passionate about supporting and leaning in to assist anyway we can”

The company and its employees would like to invite the community to join them in the Maui relief effort.

According to the Bytes for Maui page, “The Maui Food Bank provides safe and nutritious food to anyone in Maui County, who is at risk of going hungry. Of those people served, 40% are children and youth.”