LISTEN: Roxane Herricks on La Crosse AuthentiCares charity initiative

Roxane Herricks of La Crosse-based Authenticom joined Mike Hayes on Tuesday for La Crosse Talk to discuss the company’s new charitable initiative called AuthentiCares.

La Crosse Talk airs weekdays from 6-9 a.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the interviews here.

Herricks, first, talks a bit about what it is that Authenticom, located downtown, does.

After that, the two got into AuthentiCares, its virtual food drive to help families effected by the Maui fires and other ways the company is helping within the La Crosse community.

Authenticom is located in the Doerflinger building on the corner of Fourth and Main streets.