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The year La Crosse’s Oktoberfest didn’t sell beer

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Dave Ring (left), the 2013 Festmaster and Brad Quarberg, the 2016 Oktoberfest parade marshal, in the WIZM studio on Sept. 26, 2023, for La Crosse Talk PM.

A couple of Oktoberfest legends, Dave Ring, Brad Quarberg, joined to talk about the year La Crosse’s Oktoberfest didn’t sell beer. Yes, that was a thing, and it was part of a Top 5 list Quarberg deemed, “Five things you didn’t know about La Crosse’s Oktoberfest.”


La Crosse Talk PM airs weekdays at 5:06 p.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the podcasts here or subscribe to La Crosse Talk PM wherever you get your podcasts.


Others included the time the Oktoberfest medallion was held hostage and that year there wasn’t a Festmaster.

Actually had two Festmasters join the show. Ring was the 2013 Festmaster, and we began the show talking some other facts about Oktoberfest with Chuck Roth, the 2015 Festmaster, who called in.

Quarberg is our unofficial Oktoberfest historian and was the 2016 parade marshal. He was chief editor of the book The Fest of Times — a history of La Crosse Oktoberfest’s first 50 years.

Host of WIZM's La Crosse Talk PM | University of Wisconsin-Stevens Point graduate | Hometown: Greenville, Wis | Avid noonball basketball player and sand volleyballer in La Crosse

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