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Duluth Trading recognized in helping provide work for disabled in La Crosse

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The Duluth Trading store in La Crosse receives an honor for employing disabled workers on Oct. 26, 2023 (PHOTO: Brad Williams).

A downtown La Crosse business was honored for hiring workers with disabilities.

The Duluth Trading Company store on Main Street, in the Doerflinger building, received an award Wednesday from the Wisconsin Workforce Development Association.

Duluth Trading works with the local APTIV agency to get people with disabilities into jobs.

Store manager Kyle Christopherson accepted the award, saying that having workers with disabilities is a normal part of the business.

“It’s essential,” Christopherson said. “It shows a lot of different creative measures. Also, it creates a different culture within the building in a very positive manner.”

The honor for Duluth Trading comes during National Disability Employment Awareness month.

The Wisconsin Division of Vocational Rehabilitation and Democratic state Sen. Brad Pfaff also took part in the award presentation.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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