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Santa, singers, and millions of lights kick off 29th Rotary Lights display in La Crosse

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Hundreds of people, young and old, gathered on La Crosse’s riverfront Friday night to kick off the holiday season as the Rotary Lights were switched on.

Decorated trees line the path through the opening night of the Rotary Lights display in Riverside Park on Nov. 24, 2023 (PHOTO: Brad Williams).

Before the lighting ceremony, families gathered downtown to watch the holiday parade, which included representatives from other area celebrations including Oktoberfest, Riverfest, and La Crescent’s Applefest.

The fire engine that shoots off flames is a yearly favorite for people watching La Crosse’s holiday parade on Nov. 24, 2023 through downtown (PHOTO: Brad Williams).

The Coulee Chordsmen provided entertainment at the park bandshell, before and after Santa Claus moved the giant switch to start fireworks and light up the park.

Rotary Lights begins every year on the day after Thanksgiving, and continues each night through New Year’s Eve, weather permitting.

Santa Claus prepares to throw the switch to turn on 3 million Christmas lights to begin the Rotary Light season on Nov. 24, 2023, in La Crosse’s Riverside Park (PHOTO: Brad Williams).
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