Meet the Peters of Coulee Region’s Hallmark Homecare

Sometimes starting a business begins by looking at your children.

For Lane and Shannon Peters, the husband-wife team behind Hallmark Homecare, who joined Bizcast Greater La Crosse this week, they wanted to provide a learning experience for their children and give back to their community.

The franchise provides caregiver services to seniors, as the two discuss their motivations, including personal family experiences and a desire to teach their children about entrepreneurship.

They explain the franchising process, the advantages of their business model and the importance of providing customized care.

We also highlight the growing need for homecare services in rural areas and the significant impact Hallmark Homecare aims to have on the community.