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Cashton’s Gabe Anderson on creating e-sports streaming company while in Marines that’s pulling NFL players

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LobbyUp! owner Gabe Anderson in the WIZM studio for La Crosse Talk PM on Aug. 7, 2024.

Cashton native Gabe Anderson in studio to tell the story of how he created his e-sports streaming company, LobbyUp!, while he was stationed overseas in the Marines.


La Crosse Talk PM airs weekdays at 5:06 p.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the podcasts here or subscribe to La Crosse Talk PM wherever you get your podcasts.


Anderson’s streams, which feature mainly Madden and now College Football, have featured Green Bay Packers defensive end Preston Smith, former NFL quarterback Michael Vick and former Badgers running back and Super Bowl champ Corey Clement. 

Anderson explains just what LobbyUp! is, how he got started and what to expect in the future, including another tournament with the Packers Smith and Mayz on the call. 

Host of WIZM's La Crosse Talk PM | University of Wisconsin-Stevens Point graduate | Hometown: Greenville, Wis | Avid noonball basketball player and sand volleyballer in La Crosse

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