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Steppin’ Out in Pink brings in $443,000 for breast cancer programs at Gundersen

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Supporters of Steppin' Out in Pink hold up balloons on Oct. 1, 2024, announcing the money raised locally by the 2024 event (PHOTO: Brad Williams)

Over 4,000 participants helped raise $443,000 at last month’s Steppin’ Out In Pink event — $40,000 more than last year.

The fundraiser, which funds remain local, supports breast cancer research and breast cancer patients through the Gundersen Medical Foundation. The Kabara Institute will receive $100,000 from the Steppin’ Out event, with another $50,000 going to the Paula’s Purse cancer patient fund.

Dr. Kristopher Lofgren, a Gundersen research scientist who studies cancer, said at Tuesday’s new conference that funding will help his research into how cancer is affected by genes and proteins.

Lofgren spoke along with fellow physician Dr. Paraic Kenny, director of the Kabara Cancer Research Institute at Gundersen, who said fundraising helps continue experiments with new treatments.

“We’ve treated breast cancer patients with drugs that would typically only ever be seen by a lung cancer patient,” Kenny said. “These are drugs that would not be effective in 99 percent of breast cancer patients, but when we can find that 1 percent of patients, that needle in the haystack, it really offers the opportunity to give that patient access to an entirely different standard of care.”

Gundersen regional president, Heather Schimmers, helped the hospital celebrate the fundraising success.

“I never in a million years would have thought that I could join an organization that does the work that we do here,” Schimmers said. “This is not normal, this is not what other health care organizations do, and there certainly aren’t communities that rally around this kind of work.”

This was the 19th year Steppin’ Out in Pink conducted in La Crosse with sponsorship by Gundersen. The fundraising walk happens every year on the second Saturday of September.

A native of Prairie du Chien, Brad graduated from UW - La Crosse and has worked in radio news for more than 30 years, mostly in the La Crosse area. He regularly covers local courts and city and county government. Brad produces the features "Yesterday in La Crosse" and "What's Buried on Brad's Desk." He also writes the website "Triviazoids," which finds odd connections between events that happen on a certain date, and he writes and performs with the local comedy group Heart of La Crosse. Brad been featured on several national TV programs because of his memory skills.

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