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La Crosse Talk

Jed Olson on ORA Trails’ new La Crosse community Trail Farm

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ORA Trails executive director Jed Olson (right) and La Crosse Talk host Vicki Markussen in studio on Oct. 10, 2024.

Jed Olson, executive director of the Outdoor Recreation Alliance, joined La Crosse Talk last week to discuss some of the completed and ongoing projects, including a huge one on the south side that’s about to get started.


La Crosse Talk airs weekdays at 6-9 a.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the podcasts here or subscribe to La Crosse Talk PM wherever you get your podcasts.


That projects is the Community Trail Farm and a campaign to kickoff fundraising for the 277-acre site begins at noon Saturday.

ORA Trails campaign fundraising kickoff event.

The old ski hill, turned farm is now ready to be converted into world class hiking trails and more.

Olson also talks about some of the other projects — like the West Salem Bike Playground, which has a grand opening Oct. 24 — they have going, plus the goal of ORA Trails itself, in getting people outside and connected in a third space.

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