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An economy check with UW-La Crosse Dean of Business TJ Brooks

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FILE PHOTO: UW-La Crosse campus in June of 2021. (PHOTO: Rick Solem).

After an approximately two year hiatus, the University of Wisconsin-La Crosse is holding its economic indicators breakfast this week to give a snapshot of local potential for growth – both personally and as business leaders

T.J. Brooks joined WIZM’s La Crosse Talk last week and said he primarily looks at employment numbers as a major indicator and also surveys area businesses and leaders to determine local consumer sentiment and how it plays into national outlooks.

Brooks will put these into context with national trends at the event.


La Crosse Talk airs weekdays at 6-8 a.m. Listen on the WIZM app, online here, or on 92.3 FM / 1410 AM / 106.7 FM (north of Onalaska). Find all the podcasts here or subscribe to La Crosse Talk PM wherever you get your podcasts.


The Economic Indicators Breakfast is Wednesday, October 30 at 7:00 a.m. at the UW-La Crosse student union.

Other data included in the analysis is earnings, gross domestic product, cost of living, and more.

A panel of speakers includes Marvin Wanders with Three Sixty Real Estate, Tim Johnson with The Insurance Center, and David Twite with McDonald & Owen Lumber. Brooks says each business owner will discuss how of they have adjusted their business strategies because of inflationary increases.

Reports from prior Economic Indicators can be found here. Tickets for Wednesday’s event are $30 and include breakfast. Register here.

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